[light] Return StringRef from LightEffect::get_name() and LightState::get_effect_name() (#13105)

esphome/components/e131/e131_addressable_light_effect.cpp

@@ -58,8 +58,9 @@ bool E131AddressableLightEffect::process_(int universe, const E131Packet &packet
       std::min(it->size(), std::min(output_offset + get_lights_per_universe(), output_offset + packet.count - 1));
   auto *input_data = packet.values + 1;
 
-  ESP_LOGV(TAG, "Applying data for '%s' on %d universe, for %" PRId32 "-%d.", get_name(), universe, output_offset,
-           output_end);
+  auto effect_name = get_name();
+  ESP_LOGV(TAG, "Applying data for '%.*s' on %d universe, for %" PRId32 "-%d.", (int) effect_name.size(),
+           effect_name.c_str(), universe, output_offset, output_end);
 
   switch (channels_) {
     case E131_MONO: